Saturday, June 30, 2007

World's most successful PR-campaign?

I seriously doubt that there are people out there who haven't heard about the big release these days. Few have seen it (except the official photos), even fewer had a chance to put their hands on one of them. The product is kinda pricey and lacks a couple of key features (which will most probably be fixed in a Rev. B, or the European edition). Still people have been standing in line, all across the States to get one of the iPhones. One of the world's most successful PR-campaigns is over, and the reviews will soon tell if it really is a revolutionary product or just an over-hyped one.

However, I just had to post this when I saw the front pages of a couple of big newspapers (online). They're all mentioning the introduction of the iPhone last night! Check it out.


The Polish Gazeta Wyborcza's front page


"Most read" section of the Swedish Dagens Nyheter


3 comments:

myran said...

något nytt och fräsht krävs. var är dy?

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